At the session, the IOC marketing experts share their knowledge and experience to delegates regarding the following matter:

-       The Olympic brand – non commercial guidelines for NOCs;

-       Collaboration with the IOC’s TOP partners;

-       Reports on research results of the Marketing program for the 2016 Rio Olympic Games; promotional and advertising programs for the 2016 Rio Olympic Games.

-       The IOC Marketing Commission – Organisational structures and operations; the approaches to the Olympic marketing activities.

-       Updates from the previous Sport Marketing seminar; information on sport marketing activies undertaken by NOCs.

-       Updates on the distribution system and the operation of the Olympic Channel;

-       Standards of a sponsorship contract; terms and conditions for receiving sponsorship;

-       The Internet Sport Marketing Program;

-       Marketing experience of NOCs.

Speaking at the seminar, Secretary General of the Association of the National Olympic Committees (ANOC) Gunilla Lindberg stated the meaning and the objectives of organising the marketing programs with the view of aiding developing nations and territories accessing marketing information and receiving funds from the IOC for increasing their operating budget. This is also an opportunity to work and share marketing activities among delegates of 65 NOCs and IOC marketing companies attending the seminar./.